BFCM 2026 Meta ads calendar, 28 days
From AdRiseLab: https://adriselab.com/blog/bfcm-2026-meta-ads-calendar-28-day-launch-plan
Free to use and share. No attribution needed.

Black Friday is November 27, 2026 (T-0). Cyber Monday is November 30 (T+3).
Day one is October 30 (T-28). The plan runs to the post-mortem on December 12 (T+15).

Files
- bfcm-2026-meta-ads-checklist.csv: one row per day from October 30 to December 12, with the phase, the task, what to do, the budget step against your normal daily spend, and empty Owner and Done columns. Opens in Google Sheets, Excel and Numbers.
- bfcm-2026-meta-ads-calendar.ics: 28 all-day events on the same dates. Import it into Google Calendar (Settings, Import and export, Import), Apple Calendar (File, Import) or Outlook (File, Open and export, Import). Events are marked free, so they do not block meetings.

Budget steps (normal daily spend = 1x)
- T-14, November 13: 1.5x, warm-up campaigns launch
- T-7, November 20: 2x, full BFCM offer creative live
- T-2, November 25: 2.5x
- T-0 to T+3, November 27 to 30: 3-4x, scheduled in advance in Ads Manager
- T+4 to T+7: step down to 1.5x
- T+8 onward: back to 1x

Creative stockpile target by T-15 (November 12): 30-50 distinct ads, 15-20 cold prospecting, 10-12 mid-funnel, 8-12 bottom-funnel, each in a 9:16 and a 4:5 or 1:1 crop.
The reasoning behind every date and number is in the full post.
