Meta Ads by Industry

Industry-specific Meta ads strategies, benchmarks, and creative approaches. Find your industry and discover what works for brands like yours.

Fashion & Apparel

High CTR with Reels-first strategy and rapid creative turnover

Transformation content and before/after hooks drive 4.2x ROAS

Lifestyle scenes and room makeover content with 10-day creative lifespan

Unboxing hooks and comparison angles for high-AOV products

Challenge-based hooks and transformation visuals for 3.8x ROAS

Best ROAS (4.5x) in Meta ads with recipe and taste-test content

High CPM category requiring premium visuals and gifting hooks

Highest CTR (1.50%) across all industries with emotional pet content

Sales creative refreshes at day 12, service holds to day 16

Longest creative lifespan in the set (15 days, 22 for commercial)

Bimodal fatigue: evergreen holds 12 days, deadline creative burns out in 6

Highest ROAS (4.2x) with retargeting reaching 6.2x

Watch lead quality, not CTR — 14-day lifespan at the highest CPM