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Analytics

Meta Ads Analytics for Facebook & Instagram

See how your connected Meta account is performing, compare the numbers that matter, and take the next question to your AI Media Buyer. Account Analytics is the starting point for decisions, creative tests and campaign reviews across AdRiseLab.

Live campaign view

Every campaign, every creative — down to spend, CPA, and frequency.

Account Analytics

Synced just now

Summer Traffic Campaign

Active

Traffic · Since 2026-04-25

Pause

Spend

$12,438

Results

9,214

CPA

$1.35

CTR

3.04%

Impressions

1.7M

Creative Performance (4)

AI-generated Home ad creative

Bring the calm home — UGC

CPA $1.25 · CTR 3.13%

Active
AI-generated Jewelry ad creative

Made to shine — Static

CPA $1.30 · CTR 2.65%

Active
AI-generated Tech ad creative

Sound. Elevated. — Static

CPA $1.47 · CTR 2.02%

Active
AI-generated Pet ad creative

Dinner they'll beg for — UGC

CPA $1.12 · CTR 3.71%

Active

Illustrative product preview with sample data. Your workspace uses the supported data from your connected Meta account.

The AdRiseLab workflow

From account data to your next campaign

  1. 01

    Understand performance

    Review spend, delivery and response in your connected Meta account.

  2. 02

    Decide what to do next

    Ask the AI agent to investigate a change and explain the evidence behind a proposed action.

  3. 03

    Build the next creative

    Turn a product input and test hypothesis into visual and copy concepts.

  4. 04

    Publish to Meta

    Review the campaign settings and confirm launch, then follow the results in reporting.

Review results and plan the next test

Coming soon · Revenue analytics

Connect the visit to the business outcome

Revenue is the planned next part of AdRiseLab: understand where visitors come from, which journeys lead to conversions, and how those conversions connect to revenue. Bring that view alongside the Meta campaigns you analyze and publish.

  1. Acquisition

    Which source or campaign brought the visitor?

  2. Conversion

    Which visit led to a signup, lead or purchase?

  3. Revenue

    Which customers and transactions connect to that journey?

Current status: design preview with sample data. Website collection and payment attribution are still in development. Today, Account Analytics and Performance Reports show supported data from your connected Meta account.

Spend Tracking

Review spend and compare the selected periods to identify changes worth investigating. Use the same account, currency and date window when comparing results.

Impression Monitoring

Review impressions and changes in delivery alongside spend and response. Use the AI agent to investigate a change in more detail.

Click-Through Rate Analysis

CTR trend comparison can surface a possible creative-health change. Review it with frequency, CPM, CPA, ROAS, delivery, and conversion volume rather than treating it as a guaranteed predictor.

Active Campaign Monitoring

See exactly how many campaigns are running at any time. Quick overview of your account activity with direct links to manage each campaign.

Multi-Account Management

Connect and switch between multiple Meta ad accounts from a single dashboard. Each account shows its name, ID, currency, status, and business info. Selection persists across sessions.

Account Health Status

Review the connected account status, currency and account details. Use Meta account settings to investigate billing issues or restrictions.

See your ad performance at a glance

Connect your Meta account to review the supported account data. Meta reporting and attribution updates can affect how recent results appear.

Get Started

Plans from $39/mo · Cancel any time · Review settings before confirming launch

Frequently Asked Questions

Is Meta account analytics the same as Revenue analytics?
Account Analytics uses supported data from your connected Meta account. Revenue is a planned website acquisition, conversion and payment-attribution workspace. Its current screen is a design preview with sample data, not live revenue tracking.
What Meta ads metrics matter most?
ROAS or CPA against your target tells you whether to keep spending. Hook rate and CTR tell you whether the creative is working. Frequency and CTR trend tell you whether it is wearing out. CPM tells you whether the auction got more expensive or your relevance dropped. Everything else is supporting detail.
What is a good CTR for Facebook ads?
Roughly 1% is a reasonable baseline for e-commerce feed placements, though it varies widely by industry, placement, and funnel stage. The more useful benchmark is your own account's trend: a creative dropping from its own established CTR is a fatigue signal regardless of how it compares to an industry average.
How do I spot creative fatigue in my account data?
Compare frequency, CTR, CPM, CPA, ROAS, delivery, and conversion volume over equivalent periods. Rising frequency with falling CTR can be a warning signal, but it does not prove one cause or predict when CPA will change. Check auction, offer, tracking, audience, placement, and landing-page changes before acting.
How current is the account data?
The dashboard retrieves supported metrics from the connected Meta account. Data freshness depends on the request and Meta reporting; recent conversion figures can change as attribution updates. Compare matching accounts, dates and metric definitions.
Can I analyze multiple ad accounts at once?
The product can support account analysis workflows, but public plan limits should come from the current pricing and in-product entitlement configuration. Because the current credit-based marketing plans do not publish fixed account counts, confirm any multi-account requirement before purchase.

Explore Other Modules

Continue through the AdRiseLab workflow without returning to the home page.

See It Applied to Your Setup

How teams like yours run Meta ads, and what it costs to start.