Account Analytics

ROAS or CPA against your target tells you whether to keep spending. Hook rate and CTR tell you whether the creative is working. Frequency and CTR trend tell you whether it is wearing out. CPM tells you whether the auction got more expensive or your relevance dropped. Everything else is supporting detail.

Roughly 1% is a reasonable baseline for e-commerce feed placements, though it varies widely by industry, placement, and funnel stage. The more useful benchmark is your own account's trend: a creative dropping from its own established CTR is a fatigue signal regardless of how it compares to an industry average.

Compare frequency, CTR, CPM, CPA, ROAS, delivery, and conversion volume over equivalent periods. Rising frequency with falling CTR can be a warning signal, but it does not prove one cause or predict when CPA will change. Check auction, offer, tracking, audience, placement, and landing-page changes before acting.

Metrics pull from the Meta API in real time, so what you see reflects your live account rather than a nightly export. Bear in mind that Meta itself restates recent conversion numbers as attribution settles, so the last 24-48 hours will keep moving slightly after the fact.

The product can support account analysis workflows, but public plan limits should come from the current pricing and in-product entitlement configuration. Because the current credit-based marketing plans do not publish fixed account counts, confirm any multi-account requirement before purchase.