Meta Ads Knowledge Hub
Essential concepts for Meta advertising performance. Each guide explains what it is, why it matters, and how to use it.
Creative Fatigue
When Meta reduces ad delivery because audiences have seen it too many times
Andromeda Algorithm
Meta's ad retrieval system that pre-filters ads before the auction
Advantage+ Shopping
Meta's AI-powered campaign type that automates targeting and creative selection
Dynamic Creative Optimization
Meta's system for automatically combining creative elements
Hook Rate
Percentage of viewers who watch past the first 3 seconds of a video ad
Creative Diversification
Running multiple distinct ad variations to prevent fatigue
Learning Phase
The exploration period when Meta optimizes a new ad set
Ad Relevance Diagnostics
Meta's three quality ranking metrics for your ads
Creative Testing Framework
Structured methodology for testing ad creative variables
Meta Ads Auction
How Meta determines which ads win each impression opportunity