Meta Ads Benchmarks 2026CTR, CPM, CPA & ROAS by Industry
Last updated: May 2026
Performance benchmarks for Meta advertising across 10 industries. Use these numbers to evaluate whether your campaigns are above or below average — and identify where creative optimization can improve results.
| Industry | Avg CTR | Avg CPM | Avg CPA | Avg ROAS | Creative Lifespan |
|---|---|---|---|---|---|
| Fashion & Apparel | 1.20% | $12.50 | $35 | 3.5x | 8 days |
| Beauty & Cosmetics | 1.40% | $14.00 | $28 | 4.2x | 7 days |
| Home & Decor | 0.90% | $10.00 | $45 | 2.8x | 10 days |
| Electronics | 0.80% | $11.50 | $55 | 2.2x | 9 days |
| Fitness & Supplements | 1.30% | $13.00 | $32 | 3.8x | 7 days |
| Food & Beverage | 1.10% | $9.50 | $22 | 4.5x | 11 days |
| Jewelry & Accessories | 0.70% | $15.00 | $65 | 3.0x | 6 days |
| Pet Products | 1.50% | $11.00 | $25 | 4.8x | 9 days |
| SaaS & Software | 0.60% | $18.00 | $85 | 2.0x | 12 days |
| Mobile Apps | 1.00% | $16.00 | $12 | 1.8x | 5 days |
Key Findings
- 1.Pet products have the highest CTR (1.50%) — emotional content featuring pets consistently outperforms other categories in stopping the scroll.
- 2.Food & beverage delivers the best ROAS (4.5x) with the lowest CPA ($22) — low price points and impulse-buy behavior drive efficient conversions.
- 3.SaaS has the longest creative lifespan (12 days) due to narrower audiences and lower ad frequency — but also the highest CPMs ($18).
- 4.Mobile apps suffer the fastest fatigue (5 days) — the highest creative volume is needed in this category to maintain performance.
- 5.Average creative lifespan across all industries: 8.4 days. After this point, most ads experience measurable fatigue signals.
Creative Fatigue Benchmarks
7-14 days
Average time to fatigue onset
20-40%
CPM increase when fatigued
15-30%
CTR drop from fatigue
Creative fatigue is the #1 preventable cause of Meta ads performance decline. Teams that proactively refresh creatives before fatigue sets in maintain 2-3x better ROAS consistency.
Methodology
These benchmarks are compiled from aggregated Meta advertising performance data across multiple accounts and industries. Numbers represent median performance for accounts spending $5,000-50,000/month on Meta ads. Individual results vary based on creative quality, offer strength, landing page experience, and market conditions.
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