Creative Volume Planner
Most accounts underproduce creative and blame targeting. Work out how many Meta ad creatives your account actually needs each month, based on how fast creative fatigues in your industry. No signup, nothing stored.
Creatives needed per month
28
Per week
7
Live at any time
12
Automotive creative fatigues in about 13 days, so each live creative is replaced roughly 2.3 times a month.
Format changes this a lot. Manufacturer stock imagery lasts 20 days (18/month at your setup), while Real inventory walkaround video lasts 12 days (30/month). Plan for the mix you actually run.
How this is calculated
Monthly requirement = live creatives × (30 ÷ creative lifespan in days). Lifespan figures are modeled planning estimates, not observed medians from a customer-account extract, so treat the output as a planning range rather than a precise target. It also assumes every creative is replaced on fatigue; if you rotate winners back in, your real requirement is lower.