Research ads and track brands
Search the Meta Ad Library, narrow the results, and follow advertisers without mistaking visible ads for proven winners.
Open Ad Library SearchStart with a focused search
Open Ad Library Search and enter a brand, product category, or relevant keyword. Select the country scope that matches the market you’re researching.
Start narrow enough to recognize relevant ads. If the results are sparse, try a broader category term or a different country scope rather than assuming the advertiser has no campaigns.
Narrow the result set
Use the available platform and media filters to compare similar creative types.
| Filter | Use it to |
|---|---|
| Country | Focus the search on the market you care about. |
| Facebook or Instagram | Inspect results for a selected platform. |
| Image, video, or carousel | Compare creatives in a similar format. |
Search terms, filters, country scope, and data availability affect the result. An empty filtered view does not establish that a competitor is not advertising.
Read the creative structure
Open an ad and look at its message, visual structure, offer, and call to action. Record what is observable rather than filling in missing performance data.
- Identify the first message or visual hook.
- Note the customer problem and the benefit being emphasized.
- Separate the offer from the design: discount, bundle, convenience, or product differentiation.
- Record the format and how the call to action connects to the offer.
- Turn the observation into an original test idea for your own product.
Follow an advertiser
Open an ad and select Track to follow its advertiser. Then open Tracked Brands to find the saved advertiser and its available active ads.
Check Last Checked when interpreting the tracked view. Treat it as a snapshot of available data rather than a guarantee that you’re seeing every campaign the business runs.
Know what competitor ads cannot prove
An ad being active is not proof that it is profitable. Visible creative content does not establish its spend, sales, CPA, or ROAS.
A recurring hook or format is a research observation. It becomes evidence for your business only when you test an appropriate version and measure your own results.
Use competitors’ ads to understand patterns and develop your own creative ideas. Do not reuse another advertiser’s product claims or assets as if they belong to your brand.