Review and launch a campaign
Work through Campaign, Ad Set, and Creatives & Launch with a clear final review checklist.
Open campaign launchStep 1 · Campaign
Open the Meta ad launch workflow. It has three steps: Campaign, Ad Set, and Creatives & Launch.
- Select the intended ad account and Facebook Page.
- Choose the objective that matches what you want the campaign to achieve.
- Use a campaign name that makes its purpose easy to recognize later.
- Review the daily budget in the account’s currency. Replace any prefilled amount with the budget you actually intend to spend.
Step 2 · Ad Set
Configure the destination and delivery settings. Available fields depend on the selected objective.
- Check the destination type and destination URL where applicable.
- Select the pixel and conversion event if your objective and destination require them.
- Review locations and any available audience or placement settings.
- Check the start date and optional end date. Make sure the schedule matches your plan.
The ad’s claim and call to action should match the page a visitor reaches. Open that page yourself before publishing.
Step 3 · Creatives & Launch
Select existing creative assets or upload the ones you intend to use. Each creative becomes an ad within the campaign structure.
Review the primary text, headline, and call to action for each selected creative. Check the full campaign summary, including account, daily budget, destination, and schedule.
What happens when you confirm
After the user confirms launch, AdRiseLab creates the campaign, ad set, and ads in Meta with ACTIVE status. Delivery and spend depend on Meta review, schedule, budget, and account eligibility. Launch is not a paused draft or a separate later activation step.
Select Launch Campaign to open the confirmation step. Read it, then confirm only when the selected settings and assets are ready.
Reading this guide, opening the launch workflow, and reviewing fields do not publish a campaign. The final confirmation is the consequential step.
After submission
Check the resulting campaign in Meta Ads Manager. Review the campaign, ad set, and individual ad statuses rather than relying on a single success message.
If there is a launch error, read the message and check whether any campaign objects were created before submitting again. This helps you avoid duplicate campaigns.
If the campaign exists but has no delivery, inspect review status, schedule, billing, budget, and account eligibility in Meta. Publishing and delivery are different events.
Your pre-launch check
0/5A reading checklist for this guide. It does not change or launch a campaign.